If you’ve spent even a few minutes scrolling through food content on TikTok or Instagram, chances are you’ve come across the high-energy, Cajun-spiced world of Stalekracker. Known for his bold catchphrases like “Put dat on a cracker, dude!” and his jaw-dropping Louisiana-style seafood boils, Stalekracker has become one of the most recognizable culinary influencers on the internet. But how much is the viral sensation actually worth? Let’s take a deep dive into Stalekracker net worth, how he makes his money, and what makes his content so bankable.
Who is Stalekracker?
Stalekracker, whose real name is Justin Chiasson, is a Louisiana native, law enforcement officer, and viral food content creator. With his signature blend of humor, authenticity, and over-the-top Southern-style cooking, he quickly became a fan favorite on TikTok, racking up millions of followers and hundreds of millions of views. From gator tail to crawfish étouffée, Stalekracker brings authentic Cajun cuisine to the masses with an unforgettable flair.
Social Media Goldmine
Stalekracker’s rise to fame began on TikTok, where he shares short, engaging videos showcasing everything from crawfish boils to grilled alligator. As of mid-2025, he boasts over 7 million TikTok followers, 2 million+ Instagram followers, and a growing YouTube audience. With that kind of digital reach, his estimated earnings from social media platforms alone (sponsored content, ad revenue, affiliate links) easily bring in $10,000 to $30,000+ per month.
Merchandise and Branding
A major chunk of Stalekracker net worth also comes from his merchandise and branded products. His line of signature seasoning blends, hot sauces, and cooking gear sells out regularly. He also launched a popular cookbook and custom BBQ kits, adding another stream of passive income. With dedicated fans eager to buy whatever he cooks up next, some industry insiders estimate his merchandise revenue alone could exceed $300,000 to $500,000 annually.
Public Appearances & Partnerships
Beyond the kitchen, Stalekracker has been featured in festivals, cook-offs, and collaborations with major food brands and outdoor gear companies. Whether it’s hosting a live crawfish boil demo or partnering with Southern lifestyle brands, he charges premium rates for appearances and brand deals—reportedly earning up to $10,000 per event.
Law Enforcement Job and Side Hustles
Interestingly, Justin Chiasson still maintains his position in law enforcement, showing he’s grounded despite internet stardom. While this isn’t his main source of income anymore, it’s part of what makes his brand feel real—he’s a family guy with a day job, who just happens to be internet famous.
So, What Is Stalekracker’s Net Worth?
Taking into account his social media earnings, merchandise sales, brand partnerships, public appearances, and business ventures, Stalekracker net worth is estimated to be between $1 million and $1.5 million as of 2025. And that number is likely to grow fast as he continues to diversify and expand his empire.
Conclusion:
Stalekracker has cooked up more than just Cajun dishes—he’s created a thriving personal brand that blends entertainment, authenticity, and entrepreneurship. Whether you’re watching him boil 100 lbs of crawfish or laughing at his wild expressions, one thing’s for sure: Stalekracker net worth is sizzling hot, just like his skillet.
