Vince Mohanan, serving as Sales Director in a textile company, got his first task to lead the company’s representation in the upcoming INDEX Nonwovens Exhibition in Geneva. That was a never-seen-before situation for him, but it was also an opportunity to make his mark in the organisation. He had to ensure an impactful brand presence.
Are you also a first-time exhibitor and finding that situation quite relatable? If yes, you must be curious about what Vince did next. He consulted exhibition stand builders in Geneva. They suggested a few crucial factors he must consider for a smooth exhibition experience. Let us mention and elaborate on the five major steps suggested by them.
1.Set Clear Objectives
Clear goals are essential for any endevour to be successful. If you don’t have a target to achieve, you can never know whether you have accomplished something or not. The same idea applies to your exhibition campaign. Thus, define specific goals like lead generation, brand awareness, or product launch. Then, craft and follow trade show strategies around it.
2.Choose the Right Show
Although Vince was already going to exhibit at the INDEX show, a prestigious trade show in the textile industry, you should be specific when choosing your first show to participate in. Every industry has countless trade shows happening around the world. You must analyse thoroughly and select trade events that match your target audience and business goals.
3.Plan Your Budget
Trade show campaigns require a significant budget since they involve multidisciplinary expenses. Even a bit of ignorance can turn your campaign into a costly goofup. Allocate funds for space, design, marketing, logistics, and follow-up. Keep a certain amount aside for exigencies. Also, keep tracking the budget throughout the campaign to keep it in control.
4.Design an Impactful Booth
You can’t imagine representing your business without exhibition stands. Create a branded, engaging, and functional trade show display. Balance the aesthetics with the spatial finesse and the latest tech and features. They can be a brilliant branding tool if used smartly. Leverage them to make meaningful relationships on the exhibition floor.
5.Pre-Show Promotion
Make as many people know about your campaign through pre-show marketing as possible. Use email, social media, and PR to attract visitors to the booth. Tease them about your products and innovations to be displayed. Let their curiosity drive them to your booth and explore your offerings. The higher the booth traffic, the higher your event ROI will be.
Explore the Expo Stand Zone to Find Your Ideal Exhibition Stand Contractors
Expo Stand Zone is a dedicated portal to help exhibitors find the best exhibition booth builders and contractors. If you are looking for experienced and reliable professionals for exhibition stands in Switzerland, convey your query on the ExpoStandZone portal now.
Within 48 hours, you will get five proposals from the top exhibition stand design companies in Switzerland. Now, you just need to compare these five proposals, negotiate if you want, and choose the best deal. Start exploring the Expo Stand Zone to find the best booth partner.
