According to studies, 70% of people trust online reviews and recommendations from customers who purchased a product or service, even if they do not know that person.
Source: https://www.businessnewsdaily.com/2353-consumer-ad-trust.html
If your business does not have good reviews and testimonials from satisfied customers, you will struggle to build trust with potential buyers.
Your business is getting low engagement for these reasons:
- Lack of authentic social proof about your brand from satisfied customers
- Your brand communications do not resonate with consumers
- Your content is not attention-grabbing
- You post inconsistently
- You’re not using data or metrics to understand customer preferences
- You may not be participating in industry-relevant trends
Example:
Your competitor has more reviews, customer testimonials and satisfied customers who are producing User Generated Content (UGC) praising their brand. Naturally, your niche market audience will engage with them instead of your brand, which lacks these forms of social proof.
A UGC content creator can influence the purchasing decisions of your potential customers.
What is UGC content creation?
Here’s the harsh truth.
When it comes to making purchase decisions, people tend to trust the opinions and experiences of customers who have bought a certain product or service for themselves.
A UGC content creator is a customer who creates and shares content to deliver their views and experiences of using a certain brand’s products or services. Such content that customers produce is known as UGC or User Generated Content.
UGC content creation is of two types, which are:
- Positive UGC: Content made by customers to appreciate the brand
- Negative UGC: Content made by customers to criticise the brand
Here’s how UGC works:
Priya is seeking the best running shoes for her outdoor treks. She searches online for the product and decides on a brand. She checks on social media about the brand and comes across a post of a customer made UGC criticising the brand for their poor-quality shoes.
What do you think Priya’s immediate reaction would be towards the brand?
Her trust in the brand she chose diminishes, causing her to move on and find their competitors.
This is the story of most brands and businesses that do not have solid testimonials and reviews from genuine customers. UGC content creation solves these issues and makes you visible to potential customers who may be seeking your products or services.
What are the benefits of UGC content creation for your business?
If you are a business that’s genuinely seeking to win, you need to embrace strategies that actually work. Here’s what you gain from UGC content creation:
- Build trust and credibility among potential customers
- Expand your reach through customer-made UGC
- Increase traffic and conversions
- Build a positive online reputation
- Get free marketing
Many businesses are losing money and not getting sales because they don’t have any social proof to back up their claims. Without these testimonials or customer feedback, how can potential customers trust your brand?
How can brands stand out through UGC content creation?
If you want your business to get noticed, you have to provide proof that your products or services are actually worth investing time and money in. Customers don’t want poor-quality or hazardous products. That’s why they need to determine that your brand is genuine.
How can your brand do that?
By showcasing authentic, real-life stories of satisfied customers.
When people see that your customers are benefitting from your brand’s products or services, they will start trusting your brand and considering your products for purchase.
Positive UGC content produced by real-life customers ensures that your brand’s reputation, reach and overall sales are enhanced.
Display voices of real customers and BUILD TRUST
A resident in Delhi creates a video highlighting the excessive pollution in the city that’s causing various lung disorders in children and adults. A logging company known for cutting down all the trees and contributing to deforestation around Delhi, suddenly launches a campaign, claiming they are committed to saving the environment.
Do you think people will trust them?
Obviously, not!
It’s not enough that businesses simply talk about the brand’s greatness. It needs to be shown to customers with visible proof. Only with proof will customers trust your brand.
If your brand is to get noticed, you will need expert help that can resolve your issues.
Talentrack provides your brand with access to premium talent that helps build authenticity and trust among consumers.